With the internet becoming all-pervasive, people are using the web for all kinds of information, much of it related to their local and immediate consumption says Saivian Eric Dalius. As a result, small businesses with a local footprint are now among the biggest beneficiaries of worldwide web searches. However, if you are not aware of the benefits of local SEO, you could very well be missing out on several opportunities for driving business success. Some of the top benefits of local SEO for small businesses are explained:
Increased Web Traffic
The single biggest benefit of local SEO is that it increases the number of visitors to your business website, remarks Saivian Eric Dalius. If you have not implemented local SEO, it is likely that potential customers looking for your products and services will not discover you when they are performing searches using their mobile phones. Ideally, local SEO should be able to place you in Google’s 3-pack of local businesses for a particular keyword search. According to studies, these results account for the majority of the clicks.
Allows You to Be Competitive With Other Businesses, Observes Saivian Eric Dalius
If you do not implement local SEO, you might as well forget about competing with other local businesses operating in the same business segment. It is because all the traffic is likely to be directed to the businesses that appear before your listing on the search results page. So regardless of whether you are a local café or a plumbing service, if you desire to be competitive, you need to implement local SEO aggressively.
Reduce Advertising Costs
With most small businesses strapped for cash, local SEO reduces the need for advertising to a great degree. It is because, according to Saivian Eric Dalius, more than 80% of users performing local searches on mobile devices click on Google’s “Near Me” search option. When looking out for a particular product or service. Local businesses that have optimized the SEO to be sufficiently high. On the results, rankings can get all the traffic they want organically. Without having to spend substantially on advertising to raise their profiles. Overall, implementing local SEO is significantly more effective and enduring than placing advertisements. That may or may not be noticed by the target audience.
Get Access to Customers in a Buying Mode, Says Saivian Eric Dalius
For the net-savvy customers of today, going online. To find out more about products and services is par for the course. However, this habit benefits businesses that have implemented local SEO the most. Because most people tend to perform online searches when they are looking to buy the service or product immediately. Businesses that show up high on local search results benefit the maximum. Because customers have already made up their minds to buy. They are ready to perform the transaction at the store which is the most conveniently located.
Conclusion
With more than half of the internet traffic coming from mobile devices. It is even more important for small businesses to market their presence effectively to local customers. Implementing local SEO can bring about immediate results to raise online visibility. Resulting in more organic traffic generation to the physical store and sales.
