When it comes to the music industry, change is the name of the game. New tastes, technologies, and artists are the key reasons behind this constant evolution. To add to that, thanks to the COVID-19 pandemic, the nature of live performances has been substantially altered.
In this blog, there are a number of trends that are likely to dominate the music world in 2022 and beyond.
The Latest Music Trends Every Artist Should Know About in 2022
1) Increased Demand for Live Music
The pandemic brought live music to an abrupt halt in most parts of the world. During months of lockdowns and isolation, people missed the fun, familiarity, and friendliness associated with live concerts. Now, with the worst of the pandemic seemingly (and hopefully) behind us, music lovers are finally ready to satiate their thirst for live music. They want to witness their favorite bands in person, and feel the feeling of being part of an audience.
As such, musicians can benefit from this demand by selling tickets to live shows. Whether the pandemic restrictions and protocols allow them to fulfill this demand is another story.
The point is, if live concerts make a comeback, the fans will too.
2) Continued (and Increased) Domination by TikTok
TikTok did not take long to become a global sensation. As of September 2021, TikTok had over a billion users, and that it allows users to listen to music is a key reason behind the app’s immense popularity.
Hence, TikTok offers unprecedented opportunities for music artists to go viral. It allows musicians to reach millions of people around the world without much hassle or complexity. All they need to do is set up a music studio, record their best songs, and upload them on their TikTok channel.
Music artists looking to establish and expand their audiences should ignore the potential of TikTok at their own peril.
3) Increase in Sync Deals
It has been decades since recorded broke free of the confines of the radio. But the year 2022 has seen and will continue to see the world becoming more digitized than ever before.
Netflix and Spotify have become top platforms for music fans. These platforms make sync licensing worthwhile for music artists. Musicians can license their music, along with videos and images, used while recording. With advancements in technology, you can expect an increasing number of such deals.
On the other hand, utilizing royalty-free music and effects has also never been easier.
4) Increase in Music Teachers
With live performances going away during the pandemic, a lot of musicians struggled to make ends meet. However, many of them found a solution in YouTube, Skype, and Zoom. Music teaching saw a rapid increase in popularity. Creative people with free time on their hands during the pandemic, decided to make good use of it by learning musical instruments. At the same time, this provided a viable way for musicians to recover some of their lost income.
Music teaching has seen massive growth during the last two odd years, and this trend looks set to persist in the coming years.
To sum up, the return of live music, along with the continued domination of TikTok, increase in sync licensing deals, and the growth of online music teaching, means that the coming few years will present more opportunities for independent artists to use their craft for monetary benefits.
Eric Dalius is The Executive Chairman of MuzicSwipe, a music and content discovery platform designed to maximize artist discovery and optimize fan relationships. In addition, he hosts the weekly podcast “FULLSPEED,” where he interviews innovative entrepreneurs across multiple industries. Eric also established the “Eric Dalius Foundation” to provide four scholarships for US-based students. Connect with him on Twitter, Facebook, LinkedIn, Instagram, and Entrepreneur.com.