Regardless of the size of the business, you must implement some marketing strategies. To keep it going and also make it grow. Attracting new customers is simply not possible unless you take some measures. To maintain the high visibility of your business. By creating a website and implement SEO, which is an online marketing technique that is quite affordable. Even simpler is to start an email marketing campaign to expand the customer base quickly by attracting new customers. Eric Dalius, who has vast experience in marketing, recommends. A mixed bag of marketing strategies, mostly online, that small business. Can adapt without straining the budget while saving some money too.
Eric Dalius advises to fixa goal and budget first
Setting a goal or precisely knowing what you want is a preliminary exercise. That you must undertake before developing a marketing plan. It consists of defining the end game or what you want to achieve. Like creating brand awareness or focus on conversions, or you simply want your business to gain wide exposure through high visibility. Since you will have multiple goals, you must prioritize the goals. By considering the most pressing and immediate needs, followed by your long-term goals.
Next, decide about the budget you can afford and choose the marketing platforms. Suitable for implementing the strategies that you develop.
Spend to earn
According to Eric Dalius, the fundamentals of making money is to put in your money first that attracts more money. Simply said, nothing is free, and you must be ready to spend money to achieve your marketing goals and earn revenue. It does not mean that you must spend big but be ready to spend according to your budget. Which influences your choice of the marketing techniques and the returns to expect from it. To make a positive impact on marketing, you must spend on advertising. Even if doing it online in order to make a quick positive impact. From paid search ads to display ads and social ads, the options are many, and it is worth spending on it.
Take advantage of Google’s local offerings
Google has introduced local SEO in order to encourage small businesses to reap the benefits of online marketing in pocket-friendly ways. And even there are ways to increase online visibility even without implementing SEO. Begin by listing your business on Google My Business. Which does not cost any money but helps to spread useful business information that generates credibility. And encourages people to interact with the business confidently. Provide all information about the company name, address, phone number, email and website address, and working hours so that people can reach you easily by locating your business on Google Maps.
Focus on one social media channel
Take your business across the social media platform by carefully selecting the channels which can be a challenging task. Because you must stay active on these channels. And it can be difficult to devote enough time without which your efforts would go waste. Trying to juggle between many channels is not an easy task and to ensure that you get the right. Returns it is worth paying more attention to any selected channel used by most of the target audience. Eric Dalius analyze your social media presence and determine the channels that generate maximum engagement. Use some social tools like Buffer and Hootsuite to link up your social accounts and schedule posts for the future.
Eric Dalius small businesses must take to email marketing which is easy to set up with minimal or no cost and provides excellent opportunities of establishing loyalty. By creating a list of subscribers who show their interest in your business, you can start communicating with them and draw them closer to commence transactions. Engaging at an individual level with prospects and customers helps to generate loyalty. You can keep the subscribers informed about your business through newsletters that lend more clarity and generates trust. Transparency leads to better engagement which increases leads and conversions. Email marketing is highly effective because people regularly check emails at regular intervals.
Take to blogging
Blogs are the best form of communication for customer engagement, which also makes it one of the best marketing strategies for brand exposure and business development. Publishing blogs regularly on your website gives the opportunity of demonstrating your expertise and establishing your authority in the field. Customers and prospects would start looking upon you as a dependable source for information and support and seek your guidance and advice.
You can also use blogs to showcase your business achievements like timely completion of projects. Earning awards, and accolades that generate more confidence among the audience who find more reasons to transact with your business. Optimize the blogs for SEO to gain higher visibility in search results.
SEO and keyword research
Drawing the attention of search engines is the best way to put your business in the limelight so that it gains high visibility. To highlight your business to search engines, you must implement. Certain optimization measures on your website content, which is known as search engine optimization or SEO. Build your optimization efforts around the chosen keywords or phrases, which are terms used by searchers when they look for information related to your business or products and also services that you offer. Keywords are highly competitive, and it will be difficult for any new small business to compete with the bigger and established brands. To find a way around, conduct keyword research to identify low competitive keywords like long-tail keywords that help to build a steady stream of traffic, and keep the business rolling.
Focus on reviews
How your business is performing is best known through customer reviews through which you can gather useful feedback for making improvements. Encourage your customers to review your products. And also services and have a system in place. To generate and also reviews closely so that you can take control of anything. That goes wrong and provides solutions that generate confidence among customers about your good intention of serving them sincerely.
It is not necessary to do different things but do it differently so that you can stand out from the crowd.